The food package will take consumers and products into consideration when designing the outside package.
As far as consumers concerned, the package design of market tends to be convenient, such as easy to carry and use.
Therefore, soft package designs and diversified dimension designs become the main trend as for package design at present.
In view of products, package outside designs will begin from the source of raw materials and product function.
For example, the bottle design of purified water receives a great success, and the inspiration of smooth lines originates from the falling water drops.
 
The matching of package color
 
The most convenient, attractive and quick package design can draw people’s attention among the numerous package designs.
Rich colors reflect all kinds of feeling, and represents different styles and decorative charm.

The selection and combination of colors are very important in package design, and become the key to decide the quality of package designs.
Integrating the meaning into the package
In addition to the special characteristics of shapes and colors, the package with particular meaning will attract consumers easily. A good package usually integrates particular culture and meaning. In fact, this culture should include brand culture, corporate culture, science and technology culture, and historical culture.
Package design is not only the method to improve purchase desire of customers, but also a reflection of brand culture. Special package is the mark of brand, as well as the silence voice of products. It propagandas the products and brand as it influence the purchase desire of consumers.